“Honest Ed” Mirvish was a Canadian businessman, philanthropist and theatrical impresario who lived in Toronto, Ontario. He is known for his flagship business, Honest Ed's, a landmark discount store in downtown Toronto, and as a patron of the arts, instrumental in revitalizing the theatre scene in Toronto. Ed was one of Canada’s most successful entrepreneurs. And yet, he was once quoted as saying “I never had a plan for anything I did, just a feeling.” Mark Burnett, producer of a number of reality TV series including “Survivor”, subscribed to the same belief. He articulates this in his 2005 book called “Jump in Even if You Don’t Know How to Swim.”