Sales is changing; is your team ready?
Today, customers are more sophisticated than ever, and they expect more for their time and money. They want solutions that fit their specific business needs and providers that meet those needs are the ones that break out of the trap of selling exclusively on cost.
They want salespeople who can show them something they can’t easily find with a search; vendors who are not just experts in their products but experts in the industry and on what delivers the most value.
With changing and heightened expectations of customers throughout the buying journey, organizations will be left behind if they don’t build a sales force that is equipped with the right skills, processes, and tools to win in a changing world. As a result, upskilling sales leaders and representatives through training will be imperative.