Powerful Storytelling & Cut Through Communication™
IBF Accredited
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The financial industry is ruled by numbers. Statistics and hard data are information business leaders rely on to make vital business decisions. But numbers often fall flat and fail to show the complete picture without proper context.

During times of uncertainty, storytelling can be a competitive advantage and helps humanize data allowing colleagues to be more receptive to new ideas and buy-in from the team to support initiatives. It can engage and motivate employees to ensure that they understand their role in driving the company forward towards recovery and growth. Stories also let customers and stakeholders make sense of the impact of numerical data.

In Powerful Storytelling & Cut Through Communication™, learners will learn how to understand the communication objectives, articulate, discuss, and persuade to achieve common business results through two-way interactions


What Participants Will Learn

  • Understand communication objectives.
  • Articulate the central message and the story's relevance to both stakeholders and the business context.
  • Present and demonstrate all the elements of the story-crafting process.
  • Create a powerful hook to draw the audience into the story from the start. 
  • Use vivid descriptors to allow the audience to personally experience the story being delivered. 
  • Deliver an effective peak, the moment of insight of the story. 
  • End the story quickly and appropriately. 
  • Demonstrate ability in two-way interactions and communication approaches. 

Program Details

  • 1 full day or 2 half-days
  • Available virtually or in-person
  • Pre & post session activities
  • 15-25 participants at all levels
  • Assessment and Statement of Attainment (SOA)

This Program is accredited by the Institute of Banking and Finance (IBF)

About The Institute of Banking and Finance Singapore (IBF)

The Institute of Banking and Finance Singapore (IBF) is the national accreditation and certification agency for financial industry competency in Singapore under the IBF Standards.

The IBF Standards are a set of competency standards for financial skills. These Standards are developed in partnership with industry leaders and provide a professional development and skills roadmap for financial sector practitioners to excel in their respective job roles.

About the IBF Standards Training Scheme (IBF-STS)

Powerful Storytelling has been accredited by The Institute of Banking & Finance Singapore (IBF) under the Skills Framework for Financial Services and is eligible for funding under the IBF Standards Training Scheme (IBF-STS), subject to all eligibility criteria being met.

Find out more on www.ibf.org.sg

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