It all begins with a need, but do we really know what that need is? Unless we identify the true customer need from the outset, all of our efforts to fulfill it will fall short. Once identified, it is then our responsibility to find the best way to fulfil it and make a profit, all while managing shifting market trends, competition and demanding deadlines.

In Eagles Flight’s experiential learning programme, Rattlesnake Canyon™, participants will get hands-on experience on how to leverage effective partnerships to meet customers’ needs and create an undeniable competitive advantage. In this fast-paced, high-energy, simulated marketplace, participants will need to engage all of their sales, negotiation and communication skills to forge powerful strategic partnerships amid hectic competition and limited resources. In today’s world, customers are looking for strategic partners to build a relationship with and fill a need long term. Will your organisation be able to do so?