<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=418929&amp;fmt=gif">

Like this blog?

Subscribe to get more articles.

3 Strategies to Align Digital Transformation with Organizational Purpose

By Dave Root on October 9, 2018

Organizational purpose drives every aspect of digital transformation, including how the organization delivers customer value and how individuals within the organization leverage technology to drive performance and productivity. Just like in any other form of organizational change, digital transformations are typically driven by change agents and leaders who understand the organization’s purpose and can build a digital culture to support that purpose. Digital transformation doesn’t just happen because there’s a new digital trend or fad to follow, but because of a culture that supports a digital mindset among all employees. Here are 3 strategies to align digital transformation with organizational purpose:

Build a Digital Culture

A digital culture is one where the attitudes and behaviors of employees support the use of digital solutions as a means of delivering customer value and ensuring business growth. In a study of digital transformations, consultancy BCG found that companies who focused on culture during a digital transformation achieved greater financial performance than those who didn’t. There’s no point in using new technology or implementing a new digital solution if employees don’t use it or understand why they are using it. A digital culture helps to ensure that employees and leaders are doing the things that will support a successful digital transformation. A digital culture positions the workforce to better encounter and solve business challenges in the digital age. Successful digital cultures are often:

  • Customer-centric – In an age where customers expect 24/7 service, a digital culture requires that employees put themselves in the customer’s shoes and make the best possible experience for their customers.

Find out the keys to successful digital transformation in our latest guide.

  • Open to cautious risk-taking – The rapid pace of technological growth requires that employees take measured risks and recover quickly from failure.
  • Collaborative – Sharing ideas within and between teams can help to increase innovation and help individuals use new technologies effectively.
  • Agile – Changes brought about by digital transformation require individuals to be adaptive and flexible.

Hire and Develop Digitally Minded Leaders

Just as with any company transformation effort, the organization requires leaders who will champion change and rally teams around digital transformation efforts that tie back to organizational purpose. To achieve this, recruiting strategy needs to include a focus on hiring individuals with strong digital competency. For example, the organization benefits from hiring individuals who have led digital initiatives such as moving a company process from manual to a digital platform, or who have learned a new technology to make existing work processes more efficient.

Not every individual is in a role that requires technical digital skills training. However, as new processes and technologies emerge and take hold in the organization, employees and leaders will require the necessary training and support to use them effectively. Individuals at every level can benefit from learning and development that helps lift their digital awareness and digital acumen.

Integrate Workplace Technology

Culture, people, and technology need to work in concert to achieve a digital transformation that aligns with organizational purpose. Digital transformation doesn’t just occur because there’s more technology at use in the organization. However, integrating digital tools and platforms into existing work processes can help individuals become more comfortable with using digital tools to innovate and execute key goals. Digital collaboration platforms, CRM, and metrics that help employees make data-driven decisions can all help employees become accustomed to using digital tools at work. For example, organizations that replace paper-based processes with cloud-based solutions can increase speed, efficiency, and more real-time reporting. One financial institution transformed into a leading digital bank by introducing new technology and agile methodologies into existing work processes.

Successful digital transformation doesn’t come by implementing the “next big thing” in technology. True digital transformation happens when culture, people, and digital tools sync with organizational purpose. It’s an organization’s people that comprise its culture and apply digital solutions to help it grow. With a strong foundation of skills and knowledge among employees, organizations can undergo a sustainable digital transformation.

New call-to-action

Additional Resources

View All Blog Posts About Corporate Culture

Continue Reading

How Eagle's Flight Can Help You

View Our Areas of Focus

View Our Corporate Culture Resources

Access Our Guides

Dave joined Eagle’s Flight in 1991 after having spent a number of years with a Toronto-based accounting firm. Since that time, he has held a number of posts within the company, primarily in the areas of Operations, Finance, Legal, and IT. In his current role as both Chief Financial Officer and President, Global Business, Dave is focused on ensuring the company’s ongoing financial health as well as growing its global market share. In pursuing the latter, Dave’s wealth of experience and extensive business knowledge has made him a valued partner and trusted advisor to both our global licensees and multinational clientele.

About Eagle's Flight

Founded in 1988, Eagle's Flight has earned its reputation as a global leader in the development and delivery of business-relevant, experiential learning programs that achieve specific training objectives and lasting behavior changes.

Learn More

0 Comments Be the first to comment!
Human Resources Today