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Measuring Corporate Training Programs: The Big 2017 Trends You Can't Miss

Measuring Corporate Training Programs The Big 2017 Trends You Can't Miss.pngIn recent years, there seems to have been a widening gap in the corporate training world between expectations and reality. According to a Deloitte survey published in 2015, managers claimed that the area of learning and development was more important than ever and yet, at the same time, they admit that they’ve become even less prepared to meet learning and development needs. 

Let’s make 2017 the year to turn things around. Here are four promising trends surrounding the measurement and assessment of corporate training programs that can help get your company on the right track:

1. Focus on Real Needs, First

Forget the bells and whistles of fancy corporate training programs for a moment, because it’s time to get back to basics which means deciding what your training needs really are. This seems like a crucial step in training development, but it’s one that’s often overlooked. Companies may chase after vendor-supplied corporate training programs that will claim to solve all of their problems (without understanding what those problems are), or they rely on the outdated in-house training they’ve always used—even if needs have shifted.

2017 will see a renewed effort to match up corporate training programs with real, demonstrated needs, rather than just going through the motions. This means taking stock of the company’s current realities by meeting with key leadership one on one and identifying what’s enabling your current level of success and what’s blocking you from going even higher.

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2. Defining a Baseline for Measurement

In the same vein as the above, corporate training programs need to shift focus from what goes on during training to what happens before it begins. When it comes to measurement, that means clearly defining what you will measure as a result of the training. And, obviously, to measure improvement, you must first measure where you are.

In 2017, it’s time to get granular. Once you’ve established an understanding of your company’s “big picture” current reality, use measurement tools—like organizational surveys—to develop tangible numbers and specifics that speak to that reality. Developing a clear, specific baseline results in well-designed, responsive corporate training programs that make measuring ROI a whole lot easier.

3. Develop On-Demand Learning—and Measurement

The use of cutting-edge technology in corporate training programs has been on the rise for years. While nothing can replace immersive, experiential learning, there is most definitely a place for technology in training, especially as a learning retention tool.

Today’s workers—which is now composed of more than 53 million Millennials—crave on-demand learning at their fingertips. To meet this craving, companies should look into developing retention programs that take the form of apps, which can work on computers and mobile phones and are fun, short, and effective. With up to 70 percent of training being lost to learning decay within just one week, easy-to-use and addictively engaging retention activities should help stop up the learning leak.

Plus, it’s easier and faster to track learning gains through technology. While employees are engaging in learning and retention games on their phones, companies are able to collect real-time data on learning improvements to measure progress. This allows them to make quicker decisions about changes to their corporate training programs or retention strategies. Watch for more of a focus not just on tech and learning but also on tech and measurement in 2017.

4. Bringing Training and Business Strategy Together

Perhaps the biggest trend in 2017 will be a continuation of the recent push to marry HR direction and business strategy—and measurement will play a huge role. As competition for highly skilled employees remains high, training and retaining top talent become just as much a strategic initiative as an HR one. Thus, determining ROI becomes more important than ever, as it’s an indication of whether your training is working or not, yes, but it’s also an indication of whether or not a company is retaining its competitive edge.

2017 can also be the year that companies dig deeper with assessments. In addition to more traditional assessment and measurement tactics like surveys and tests, companies should also explore how assessments can help prime the leadership pipeline—which should be a major strategic initiative for any forward-thinking organization. Companies can use post-training assessments to discover those employees who have made the largest learning gains, which is an impressive feat which higher-ups should take notice of. Plus, assessments of high performers before training can be used to identify the common competencies that a company’s highest performers share. Then, training can be designed to deliver those competencies, thus ensuring a pipeline of top talent ready to step into leadership roles when they are needed.        

A clear strategy for measuring results is crucial to any successful corporate training program. What trends in measurement do you think we’ll see—or need to see—in 2017?

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Michael Macnaughton

About the author

Michael’s singular focus is rooted in staying connected to learners the moment they step out of the classroom and back into their busy jobs. As SVP of Learning Performance, Michael brings business savvy depth to ensuring learning is reinforced, applied and is optimally aligned to delivering on strategic objectives. His proven track record in creating measurement frameworks and reinforcement solutions that add value to the learner, leaders and executive sponsors is highly valued across the spectrum of our client engagements.

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