You never know how much a playlist matters until you attend an oddly silent conference. Something just feels off, as if the room was zapped of energy. Luckily, crafting the perfect playlist for your company event is an easy and low-cost way to amp up the energy in the room—and the right playlist can set the tone and support the core message of your whole event! Here are four things to keep in mind as you put your conference playlist together.

1. Include High-Energy Hits

You know those songs that come on the radio that cause you to immediately turn up the dial? Those are songs you need to include in your conference playlist! Pepper your playlist with high-energy contemporary hits that have a broad appeal. These infectious hits are an easy way to keep your participants enthused during breaks and between sessions. Keep in mind, of course, that you don’t want to play anything too risque or suggestive—remember to purchase the clean version of each song!

Some high-energy hits that’ll pump up participants are:

  • “Uptown Funk,” Mark Ronson ft. Bruno Mars
  • “Happy,” Pharrell Williams
  • “Can’t Stop the Feeling!,” Justin Timberlake
  • “Shake It Off,” Taylor Swift
  • “Roar,” Katy Perry

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2. Feature Some Oldies But Goodies

It’s a good idea to include some hits with timeless appeal, especially if your conference will be attended by a mix of ages. There’s nothing worse than attending a conference and not recognizing any of the music! Just like with your contemporary hits, however, you’ll want to make sure the classics you choose are upbeat and on message.

A few energetic hits that have stood the test of time are:

  • “Don’t Stop Believin’,” Journey
  • “Ain’t No Mountain High Enough,” Diana Ross
  • “ABC,” The Jackson Five
  • “Build Me Up Buttercup,” The Foundations
  • “Walking on Sunshine,” Katrina and the Waves

3. Tie Your Songs to Your Event Theme

Theming your company event or conference is a great way to boost enthusiasm and tie all your sessions and activities together with a common thread. Theming your conference, however, only works to build enthusiasm if you fully commit to bringing the theme to life for your participants. That means paying attention to the details—decor, dining, and beyond.  

One way to add to the themed ambiance (without dipping much into your conference budget) find music that fits your theme. It may take a little more research and creativity, but the right music can help you set the right tone for your theme. For example, are you turning your conference space into an outpost in the Wild West? Then add Glen Campbell’s “Rhinestone Cowboy,” the Steve Miller Band’s “Space Cowboy,” and Will Smith’s “Wild Wild West” to your playlist pronto. Yes, these songs are a bit silly—but that’s exactly what will help your participants loosen up and immerse themselves!

4. Use a Specific Song to Bring Speakers Onstage

Cue up the music to alert your participants that it’s time to pay attention to the stage again. Use one of two strategies to welcome speakers to the stage.

  • You can pick one song and use it for each speaker throughout your conference. This is a smart approach because as soon as participants hear the song start to play, they know what’s going to happen next and can find their seats accordingly. If you go this route, make sure you pick a song that supports the message or theme of your event, because it will be the song your participants hear most often.
  • Or let your speakers pick their own “welcome to the stage” songs—similar to how each player on a baseball team walks up to home plate to a song of their liking. This approach may take more logistical planning to pull off, but it adds a big dose of personality to your event and can make speakers feel more involved.

What other songs always make their way onto your conference playlists to ensure your event is engaging?

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