The financial industry is ruled by numbers. Statistics and hard data are information business leaders rely on to make vital business decisions. But numbers often fall flat and fail to show the complete picture without proper context.

During times of uncertainty, storytelling can be a competitive advantage and helps humanize data allowing colleagues to be more receptive to new ideas and buy-in from the team to support initiatives. It can engage and motivate employees to ensure that they understand their role in driving the company forward towards recovery and growth. Stories also let customers and stakeholders make sense of the impact of numerical data.

In Powerful Storytelling by Eagles Flight, learners will learn the essential skills to crafting and delivering stories with the support of in-the-moment peer and instructor feedback which allows for improvements to be made quickly and confidence to build.


What Your Participants Will Learn

Participants return to work the next day with the ability, tools, and confidence to:

  • Present and demonstrate all the elements of the story-crafting process
  • Create a powerful hook to draw the audience into the story from the start
  • Use of vivid descriptors to allow the audience to personally experience the story being delivered
  • Deliver an effective peak, the moment of insight of the story
  • Articulate the central message of the story and its relevance to the current business situation
  • End the story quickly and appropriately

Program Details

  • One day on-site or two half-day virtual sessions
  • 15 – 25 financial practitioners at all levels
  • Sessions are conducted for corporate group registration only
  • Learning reinforcement and retention through a learning app
  • Assessment and Statement of Attainment (SOA)
  • Course fee is SGD950 per participant.
    Re-assessment is SGD250 per participant (as needed)
  • All prices are subject to GST


IBF Accreditation Mark

About The Institute of Banking and Finance Singapore (IBF)

The Institute of Banking and Finance Singapore (IBF) is the national accreditation and certification agency for financial industry competency in Singapore under the IBF Standards.

The IBF Standards are a set of competency standards for financial skills. These Standards are developed in partnership with industry leaders and provide a professional development and skills roadmap for financial sector practitioners to excel in their respective job roles.


About the IBF Standards Training Scheme (IBF-STS)

Powerful Storytelling has been accredited by The Institute of Banking & Finance Singapore (IBF) under the Skills Framework for Financial Services, and is eligible for funding under the IBF Standards Training Scheme (IBF-STS), subject to all eligibility criteria being met.

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Phone: +65-6805-0668

Laura Santhou -


Not Your Ordinary Learning Experience

Sustained learning is achievable through an approach that builds conviction by changing the hearts, minds, and skills of every employee, and experiential learning is a powerful vehicle to achieve that.

Learn More About the Learner Experience



“One of the key communication aims is to fully engage our audience – internal and external, especially when our messages could be usually heavy with hard data and statistics. Powerful Storytelling is a critical and necessary tool to help our teams convey powerful, convincing, and compelling messages. The hands-on, experiential approach of this program ensures that the skill learned is practical and applicable.”

Client, Executive Director of Training and Development, Bank in Singapore

Facilitator Profiles

Andrew Thomas, CEO of Eagle's Flight Asia Pacific

Andrew is the Regional CEO for Eagles Flight Asia based out of Singapore. He is responsible for growing the successful business across the region working with partners and licensees in over 15 countries. He also facilitates unparalleled communication and strategic planning programs applicable across industries.

Andrew has considerable experience working with top international financial institutions. Some of his notable achievements include developing and rolling out worldwide onboarding programs, coaching senior leaders to communicate with high effectiveness, and facilitating leadership programs to support business transformation through people. He has worked with C-level executives and senior leaders to transform their organization's culture and deliver impactful and lasting business results.

He has lived and worked across Asia for over 30 years. He began his career in the publishing arena with over two decades spent managing the business operations of the International Herald Tribune in South Asia, and headed Communication Management, producer of numerous upscale lifestyle magazines. Andrew spent over 12 years with WPP and the Ogilvy Group leading numerous consulting, public relations and brand influence engagements. He was appointed President of Southeast Asia & India in 2014 and President of Social at Ogilvy across Asia in 2016.

Andrew holds a Master’s degree from the Macquarie Graduate School of Management.


Kelly Olafson, Facilitator

Kelly has worked for more than 30 years in both the energy and communications businesses with companies like NOVA Corporation of Alberta (now TransCanada Pipelines), Shell, BBDO, and Ogilvy & Mather, most recently as Ogilvy’s Vice-President, Operations - Asia Pacific. 

A large part of his roles in those companies has been in teaching, coaching, and facilitation. He has also undertaken top-to-bottom operational, talent/organizational development, and trouble-shooting projects for clients like American Express, SingTel, Unilever, Maxis, and Nestle and has worked directly with companies like BAT, MindShare, and Grey in the same areas.

He joined Ogilvy & Mather in his native Canada in 1987 and after three subsequent postings in the USA, and additional assignments in Latin America and the UK on loan to Shell, he was transferred to Australia in 1997 and then to Singapore in 2000. 

He has a passion for training and has served as company training leader in Houston, Melbourne, and Singapore, and continues to actively train and facilitate as much as he possibly can.  He specializes in presentation, negotiation, and listening skills and has run dozens of presentation skills and negotiation skills workshops for nearly twenty years all over the world 

He and his wife Barbara have been Singapore Permanent Residents for nearly twenty years, and have three well-traveled daughters.


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