Windjammer™ is a fast-paced, highly engaging experience where five teams compete to be the best at running their company as part of a bigger industry association. Teams are supplied with raw materials and are tasked with choosing and building finished products that the industry association will purchase at an agreed price. Product values will vary throughout different market phases.

Therefore, companies must determine what to build, how to build it and when to sell the finished product. Teams will have to establish relationships, trade and negotiate with other companies to secure the raw materials needed to build their desired finished product. The winning companies will increase the value of their business to emerge the best in the market. Teams will navigate an environment, where under intense time pressure, determine the best course of action whilst also responding to market changes.