The Brand of You™
IBF Accredited


Don’t be invisible. Be seen, be noticed and be heard.

Everyone has a personal brand. But most people take it for granted. They underestimate the influence it has on business, career and overall success.

We’ve all seen it in action - in others. Those people who stand out in the work environment and who seem to have a clear voice, a steady head, a personality that engages and a halo of confidence that follows them around.

These are the people who know how to shape and manage their personal brand. The Brand of You ™. They don’t leave it to chance. They work on it, design it and unleash it for better performance.

But what about you? Have you ever thought about your personal brand? Or is it seem something you feel is out of your reach? An impossible task?

There are certainly a lot of barriers that get in the way of building a personal brand: biases, unfair perceptions and social norms. Then there’s the ‘invisibility’ factor. Most people are wallflowers. Just another faceless blob in a crowd of peers. Indistinguishable.

But you can change that. The Brand of You ™ will ensure you are seen, noticed and heard. We’ll show you how to set yourself up for success through what you know, what you show and what you do.

What Participants Will Learn

  • ​Shape your personal branding.
  • Understand the importance of speaking truth to power that can resolve issues encountered.
  • Integrate the Know-Show-Do model to improve personal effectiveness.
  • Match intention against action to review productivity.
  • Analyze own competency for areas of improvement.
  • Understand intrinsic motivation for personal excellence.
  • Develop a personal brand with the identified stakeholders.

Program Details

  • 1 full day or 2 half-days
  • Available virtually or in-person
  • 15-25 Leaders, Team Leads, Business Unit Heads and Mid / Senior Management
  • Pre & post session activities
  • Assessment and Statement of Attainment (SOA)

This Program is accredited by the Institute of Banking and Finance (IBF)

About The Institute of Banking and Finance Singapore (IBF)

The Institute of Banking and Finance Singapore (IBF) is the national accreditation and certification agency for financial industry competency in Singapore under the IBF Standards.

The IBF Standards are a set of competency standards for financial skills. These Standards are developed in partnership with industry leaders and provide a professional development and skills roadmap for financial sector practitioners to excel in their respective job roles.

About the IBF Standards Training Scheme (IBF-STS)

Powerful Storytelling has been accredited by The Institute of Banking & Finance Singapore (IBF) under the Skills Framework for Financial Services and is eligible for funding under the IBF Standards Training Scheme (IBF-STS), subject to all eligibility criteria being met.

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