Technology is transforming the nature of how companies interact with their clients. Sales professionals, in particular, must be adept at interacting with clients through a variety of communication mediums and discerning which medium is most appropriate. Unfortunately, far too many sales professionals lack the essential skills required to seamlessly communicate across the interaction landscape and rely on the few interaction approaches they are most comfortable with. This rarely results in optimal sales results.
To overcome this, sales professionals must be trained to masterfully craft and utilize written, video, and face-to-face communications in order to maintain buyer engagement throughout the sales process.